Creating a global platform that launches an icon of change


Dutch challenger e-bike brand VanMoof is looking to change the ways cities move, encouraging people to ditch their cars and get on bikes. Targeting progressive urbanites, we developed a unique creative platform, called ‘Time to Ride the Future’, in a matter of weeks. We continue to help VanMoof execute ideas across a variety of channels and touchpoints. 

Cultural relevance is more important than ever, and launching the bike during the COVID-19 crisis of 2020 has presented challenges, but also incredible creative opportunities that we are helping VanMoof to explore.